If you are a brand that everybody loves and trusts; of course you would like to pay attention in every step you make in order to make your customer happy. But if you are a brand that only wants to make more money, in order to ignore what your loyal customer think, then "failing" is simply what you'll get.
I wrote a post earlier about the logos but this time, i would like you to catch up with the new logos that some brands have. My first example is our dearest Microsoft. We all see their new Windows 8 ads all over, and of course meet their new logo. I admit that this one looks futuristic and brought a new image to Microsoft, more related to the potentially high technology, so i liked it.
But some brands aren't that lucky. Last year GAP changed their logo, suddenly, and their customers got furious. They went back to the old one immediately, after people wrote bad reviews against this new logo on social media. This image below is really sarcastic!
Starbucks also kicked out its name out of its logo, but reviews show that people aren't also happy about this change.
Last but a happy new one is Pepsi's. They changed their neutral logo into a smiling one, it looks much better, isn't it?
