21 Ocak 2013 Pazartesi

Watch Out For Pixelated Advertising!

I literally love this kind of advertising, because you can actually live inside of it. This time i'm talking about a new Disney movie called: Wreck-It Ralph. For that matters, they found a professional commercial sculpture called Aden Hynes, in order to turn the London streets into a wonderland. In the video you can easily see how much attention they get. 3D pixelated cars, birds and waters worked pretty well.







There's this creative side of marketing that gets the biggest pie after all. If you're clever enough to use it, then you'll make the biggest sells out of it. You see, maybe it's just another Disney movie that even teenages probably won't go. But at least they have a word to say about it after seeing pixelated world. And they 'll start what we call: mouth to mouth marketing. See, smart and easy.

 







3 Ocak 2013 Perşembe

Don't Just Market, Neuromarket!

Right after the beginning of 2013, i started to search some new marketing trends. And while i was searching, i found out that, the biggest event of the year for marketers is also coming: Neuromarketing Forum 2013.

I realized that i haven't written on neuromarketing for so long, it's because in Turkey, the description is highly theoretical. But still the world is global and we are part of it. So there's no harm learning which companies are using the facts of neuromarketing, right?

You see on the images below some brands who are using neuromarketing for their ad campaigns, packaging, effectiveness and product testing. And also how they manage their strategies, while using neuromarketing. So keep looking for the researches of this new area because then the key of the new marketing strategy becomes clearer: Don't just market, Neuromarket.