Nerede kalmıştık? Ben, şimdiki zamanın değişiklerine adapte olma evresi geçirirken, sizi de kendi dünyanızdaki zaman makinesine yerleştiriyorum. Konu aslında tam da bu, zaman: Siz hangi zamandasınız? Bahsedeceğim örnekler çok eskilere götürüyor bizi, ama bağlantıyı tabii ki kurabilirsiniz; çünkü tüm bu markalar günümüze kadar gelmeyi başardılar. Şimdi tabii ki yepyeni imajlarıyla, değişimi görelim:
Well, most of you know these days we're having such trouble time in Turkey. Having protests against the government, cuz our P.M treats us like a dictator and bans everything step by step. And one of the reasons we protest, is that the government passed a law on May 23 limiting the sale of alcohol from 10 pm to 6 am at kiosks, grocery stores and forbid the depiction of alcohol consumption on television, billboards, newspapers, storefronts and at festivals.This post is about a great guerilla marketing example of Heineken. So i thought that this one's a great way to say to the government that they're making a big mistake, in order to ban the sales and ads of alcohol.
What is the perfect way to choose your candidate? What if you make a game out of it and actually see the real reactions of the person that you'll work with. And i bet you can't see these reactions, during a "normal" interview. But why so serious, right? Just be yourself, and that's all!
Here's our three candidates. The best thing about the plan is that it's a win-win situation. Heineken is hiring, that's allright, but what if they put their candidates's interview videos and let's face it it, they're not normal ones, and make people vote them in order to choose the perfect one for the job? They're hiring, at the same time, include people all around the world into decision-making. Clever, right? I bet the one who came ot with the idea got bonus ;)
Just watch the video of the greatest job interview and tell me how great it is;)
