Look how happy she is! Of course it's not that she'd be able to drink all these cans, it's because now that she and Pepsi become global partners, she'll become "Richy Rich" female version. Wow! Really wow! But it's because this partnership costs 50 million dollars (yeah read with your eyes but hear the number in your head) to Pepsi. Some people tell that when it comes to entertainment world, getting old is a disadvantage. Clearly Pepsi didn't care, obviously Beyonce's after pregnancy body haven't heard about it.
Years went by and sorry for the other girls; one went shaved head not a pop princess anymore, other is still our rock imaged pop artist, but Beyonce stayed straight and got solo on this partnership this time, in the year of 2012. I must admit, as this professor in NYU mentioned, these brand ambassadors (singers, actors etc.) are not only "muppets" as some people think in the marketing world. Companies earning much more money through this new strategy and Pepsi got clever earlier to tie down a celebrity like Beyonce. Watch out for the new cans of Beyonce's face on it, dear collectors!
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3 Feb 2013 Superbowl Stage- sponsored by Pepsi |