I found out some greatest promotions of brands usually came out of an idea, which took place earlier at some place or time. I always support the original ideas but in this Kit kat promotion for else i liked the point; they clearly inspired by maybe the greatest children book and the later the movie of all time: Charlie's Chocolate Factory.
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| Charlie's Chocolate Factory Scene |
As in the movie, if you are lucky enough to find the special pack, in this case it's the GPS enabled pack, you'll get 10,000£. In the movie you'd be able to meet Willy Wonka i mean Johnny Depp. I hear some girls choosing the movie prize. Whatever, the point is they created GPS enabled packs so that when you open the pack, your address will be found by the people, who'll give you the prize in 24 hours. Amazing isn't it?
I suggest you to start eating Kit Kat's immediately. And here is the video of Nestlé's new "We will find you" promotion:
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